Optimised app homepage for better discoverability, increasing return and engagement rates.
Enhancing user interaction and retention through gamified rewards
Optimised keyword search to improve relevancy and content discoverability, using user research to inform changes.
Created and optimised user journeys for a referral scheme to increase user acquisition.
Improved app information architecture for key user flows, increasing journey engagement and findability.
Increased subscriber acquisition by optimising growth funnel.
Conducted user research to analyse churn and made data-driven recommendations to reduce it.
Consulted on a multi-million project to improve backend system usability, streamlining workflows for internal users.
Created a Figma design system and UI for a new brand, ensuring consistency and efficiency.
Designed and developed 60+ car dealer websites using HTML & CSS.