Churn Analysis & Strategy
Conducted user research to analyse churn and made data-driven recommendations to reduce it.
Industry. SaaS | Start-up | Scheduling & Automation
Challenge. How to reduce churn (the rate at which paid customers stop using the product)?
Role & Responsibilities. UX Researcher - Conducted qualitative and quantitative research to deepen understanding of why customers leave and made recommendations to improve retention.
Impact. Gained valuable insights into the reasons for churn and helped inform strategies to improve customer retention, with the goal of boosting long-term revenue.