Keyword search
Optimised keyword search to improve relevancy and content discoverability, using user research to inform changes.
Industry. SaaS | Student Discounts & Affiliate Marketing
Challenge. How to optimise the keyword search functionality to improve search relevancy and content discoverability?
Platform. Web, App
Role & Responsibilities. Senior Product Designer – Conducted user research to identify pain points, redesigned the search algorithm for better relevancy and discoverability, and iterated on the UI to enhance the overall user experience.