Gamification for User Engagement
Enhancing user interaction and retention through gamified rewards
Industry. SaaS | Student Discounts & Affiliate Marketing
Challenge. How to encourage users to engage more frequently and explore beyond their initial, specific interests by introducing gamification elements to boost regular interaction and browsing.
Role & Responsibilities. Senior Product Designer – Led UX efforts in a company-wide initiative, contributed to workshops and ideation sessions, and designed experiments to validate the concept.
Impact. Increased user engagement and retention through regular, gamified interactions, leading to higher overall platform usage.