Referral Scheme
Created and optimised user journeys for a referral scheme to increase user acquisition.
Industry. SaaS | Student Discounts & Affiliate Marketing
Challenge. How to increase user acquisition and introduce the platform to a new market by creating a referral scheme that encourages sharing and participation?
Platform. Web
Role & Responsibilities. Senior Product Designer – Designed and optimised the scheme to increase conversions. Conducted experiments with different referral variants, including adjusting reward values, rewarding both the member and the joiner, and introducing new ways of joining (e.g., QR code).
Impact. While the impact on acquisition was moderate, these experiments provided valuable insights for acquisition strategy.