Information Architecture
Improved app information architecture for key user flows, increasing journey engagement and findability.
Industry. SaaS | Student Discounts & Affiliate Marketing
Challenge. Users were unsure if they were on the homepage, navigation taxonomy was unclear, and they had difficulty finding products and understanding if discounts applied.
Platform. Android, iOS
Role & Responsibilities. Senior Product Designer – Led the creation of a new IA, collaborated with researchers to validate the taxonomy, and designed a new UI for improved navigation.
Impact. Increased journey engagement and findability for key user flows.