Information Architecture

Improved app information architecture for key user flows, increasing journey engagement and findability.

Project Overview

Industry. SaaS | Student Discounts & Affiliate Marketing

Challenge. Users were unsure if they were on the homepage, navigation taxonomy was unclear, and they had difficulty finding products and understanding if discounts applied.

Platform. Android, iOS

Role & Responsibilities. Senior Product Designer – Led the creation of a new IA, collaborated with researchers to validate the taxonomy, and designed a new UI for improved navigation.

Impact. Increased journey engagement and findability for key user flows.